Senior Manager, Go to Market & Product Line Management

Hyundai Motor Company Australia

Working at Hyundai Motor Company Australia

At Hyundai, we are driven by the belief that everyone should have access to the very best in modern mobility. We want to become a lifetime partner for our customer and

not just supply some of Australia’s most popular cars but also innovative future mobility solutions. Our purpose is to enhance people’s everyday lives by caring for many.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO,

the world’s first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045. 

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung’s have a go attitude

at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?’ ethos and philosophy to progress and grow as a company.

Imagining what better will look like tomorrow,so that people can benefit from today. 

The Opportunity

The Senior Manager of Go-To-Market (GTM) and Product Line Management (PLM) plays a pivotal role within HMCA, responsible for developing and executing comprehensive sales strategies, optimising market penetration, and providing critical insights to achieve HMCA’s business plan objectives. This role is also fundamental in launching, promoting, and ensuring the success of the company’s products in the highly competitive automotive market. This leadership position requires a blend of strategic thinking, operational excellence, and a deep level of understanding. You will lead a high performing team to success through strong leadership and development. 

Go To Market (GTM) Strategy Development

• Develop and refine GTM strategies, implement innovative approaches to enhance product positioning, pricing and distribution.

• Develop and execute GTM strategies for new product launches and market expansions. 

• Conduct market research and competitive analysis to identify opportunities

Product Launch Management, Strategy and Planning 

• Lead cross functional teams, develop detailed launch plans, create and manage launch materials.

• Develop and implement comprehensive product line strategies. 

• Create and maintain product road maps, conduct market research and competitive analysis to identify opportunities

Financial Management

• Develop and and manage product line budget. Monitor financial performance conduct analysis to support business case for new products and enhancements. 

Sales Strategy Development 

• Collaborate with cross functional teams to formulate comprehensive sales strategies. Define pricing strategies, sales channel optimisation and product portfolio management,

• Develop and deliver training programs to a high degree of standard. 

Sales Forecasting and Incentive Programs

• Lead the retail sales forecasting process. Develop short and long term TIV (Total Industry) forecasts. 

• Manage development and implementation of consume facing incentive offers, as well as business volume plans and sales division expenses.  

About You

Passionate: You have 5-7 years’ experience in go-to-market strategy, product marketing or sales enablement with a passion for the automotive industry and innovation.

Leader: You have strong developing and mentoring skills with a proven ability to lead a team to successful product launches and market expansion.

Analytical: You are a data-driven decision maker with strong analytical skills. You have a strong understanding of automotive market dynamics, trends and competitors.

Organised: You have excellent project management and stakeholder management skills with a proven ability to collaborate effectively with cross-functional teams and external partners.

Why work for Hyundai Motor Company Australia?

We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset. 

• HMCA & GMAu: Exposure to all facets of the business, its products and future business. 
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering’s with internationally recognised organisations. 
• Leave Benefits: Paid Parental Leave, Celebration , Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price. 
• Subsidised: Gym with personal trainer on-site, onsite café with barista made coffee.
• Travel: 2 Minute walk from the Sydney Metro and bus station, making it an ease to travel. 
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $11 million for not-for-profit organisations focused on the betterment of children’s lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more. 
• Newly renovated office: Open-plan layout that stimulates productivity and collaboration.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.

Recruitment Process

If you would like a career with Hyundai Motor Company Australia, please submit your resume by using the apply button below. If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest and wish you well in your job search.

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